KRYSTAL DEANS is an eponymous slow fashion label based on Wadawurrung land in a small town now commonly known as Bellbrae. We acknowledge the Wathaurong people, the Traditional Custodians of the land in which we carry out all daily operations and pay respect to their Elders, past, present and emerging.

Following codes of minimalism KRYSTAL DEANS’ designs make up the core of every modern human’s wardrobe, with the intention of elevating and complimenting the eclectic styles that are a part of who we are. Marrying timeless, archetypal garments with perfected fits, each design is created with thought and consideration of its end use and ability to stand the test of time.

Whilst simple by design, each piece of KRYSTAL DEANS clothing has a story behind it. Our silhouettes, design lines, features, finishes and fabrications take inspiration from an endless list of resources, being both visual and conceptual. Our clothing is not naïve, it has heart and soul and wants to be understood and loved unconditionally.