KRYSTAL DEANS is a label with consciousness at its core. We take inspiration from, and celebrate the limitations that coincide with committing to activism over the rapid growth of profits. We are dedicated to the Slow Fashion movement, and thus, do all we can (within our current means) to create ethically conscious garments, whilst ensuring our behind the scenes operations have as little impact on the environment as we can.
Read through the below tabs to find out more about us, and if there are further questions you would like answered please get in touch.
If you're wondering what we mean by 'Slow Fashion' here is a simplified comparative breakdown to clue you in...
SLOW FASHION → Small runs
FAST FASHION → Mass production
SLOW FASHION → Garments made locally or in house with guidelines in place to ensure safe and fair working conditions
FAST FASHION → Manufactured in developing counties that exhibit unsafe working conditions where garment workers are not paid fair wages
SLOW FASHION → High quality garments designed for longevity
FAST FASHION → Poor quality garments intentionally designed to break after minimal wear
SLOW FASHION → Timeless and/or uniquely designed garments
FAST FASHION → Garments designed around fleeting trends
SLOW FASHION → Consideration of people and the planet
FAST FASHION → Exploitation of people and the planet.
SLOW FASHION → Consumer education
FAST FASHION → Greenwashing
SLOW FASHION → Transparency of production processes
FAST FASHION → Unwillingness to disclose information on production processes
Fabrics in our current collection are sourced from a range of different suppliers, all of which are based in Australia or New Zealand.
→ Whilst these suppliers are (mostly) local to Australia their fabrics originate from all over the world.
Hemp Wholesale Australia
→ We currently source our threads from M.Recht & Wm.C. Jackson & Co. Pty. Ltd, local suppliers based in Naarm (Melbourne). Except for our 100% cotton topstitching thread all other threads used are 100% polyester (not ideal). * When we run out of all thread we have in house we aim to make the switch to 100% Tencel (Lenzing).
→ The buttons used for this current collection were donated by Jimmy Buttons (ones that fell on the shop floor they didn't have time to sort). * For future collections we will be working with Corozo buttons. The elastic we currently use is synthetic and is also sourced from Jimmy Buttons, based in Naarm (Collingwood, Victoria) * Biodegradable elastic is the next step!
→ Our eyelets and snaps are from Marish Accessories in Naarm (Oakleigh South, Victoria), and the d-rings we use in a few styles are from M.Recht.
→ All sampling and manufacturing is currently done in house at the KRYSTAL DEANS HQ situated in Bellbrae, Victoria (Australia) on Wadawurrung land. When we do get to the stage that we start manufacturing externally we promise this will remain local and will ensure all garment workers are paid a fair wage.
→ Our pattern making and grading is carried out by RB Patterns, located in Naarm (Yarraville, Victoria).
→ Positioned on the Great Ocean Road on Wadawurrung land our studio is home to all operations, from design all the way through manufacturing and dispatch. Converted from dilapidated horse stables our studio space is powered by solar and hydrated by rainwater. We opt for thermals, thick socks and wooly knits in winter to reduce use of the need for heating, and strip down to next to nothing in summer to avoid using air conditioning.
→ Fashion studios produce a significant amount of waste, being both textile and paper waste. We hang onto all our paper waste to later be repurposed into new handmade paper to then use for various aspects of the business. See the drop down tab 'waste management' below to learn about how we manage our textile waste.
We’ve mentioned how we stay on top of paper waste, and now for textile waste. The Waste Management project was birthed by the creation of a bag made in its entirety from scraps left over at the cutting stage of denim garments made in the studio. This project has continued to this day and has allowed us to get excited and imaginative instead of sad and guilty when we create textile waste at the cutting stage of garment production. We slowly collect and categorise fabrications for later use in reimagined designs. The beautiful nature of this project means we are able to create one of a kind pieces with heart and a story to tell that reduce our input to landfill.
At the moment we don't have any items available from this project but we've got lots offcuts on hand. Hopefully we will have some new pieces up for grabs soon, stay tuned.
Our packaging is proudly plastic free! We ship our items in compostable mailers supplied by The Better Packaging Co. Garments are protected with home recyclable paper purchased from Shop for Shops, Collingwood and all labels and packing tape are also compostable!
If purchasing from us please ensure you correctly compost your Better Packaging Co mailer and consider reusing it before you do!
We do not apply swing tags to items purchased from our web store, and frankly we don't know why anyone does. You know exactly what you purchased and the price of it, we don't need to remind you and waste resources in the process :)
→ Design labels are 100% Polyester OEKO-TEX® Standard 100 Certified and are made with up to 50% recycled yarn.
→ Our custom care labels are made from 100% recycled polyester.
We have nothing to hide here! Whilst we put in a lot of effort to reduce our impact, there is still lot's we are yet to do and we are well aware of it. We aren't going to bullsh*t you into thinking that we are the epitome of sustainable fashion because we manufacture locally, ship with compostable packaging and use hemp here and there. We are honest about the fact that KRYSTAL DEANS is not a squeaky clean brand, but we are and will continue to take gradual steps towards ensuring we have a fully traceable supply chain. For now all we can do is be truthful about our behind scenes
→ Information on our suppliers, materials, trims, etc are listed on this page as well as details of our sampling and manufacturing process. See the above tabs.
If you are seeking more information to assist you in making a consciously considered purchase please get in touch via our contact page and we can try to provide you with all the information you need.
Changing the current state of the fashion industry is the responsibility of both brands and their consumers. Be a conscious consumer and ask yourself the questions from our checklist before you make a purchase (here, or where ever). At KRYSTAL DEANS we do our best to run an ethical practice and provide you with consciously made garments, but after they leave studio we lose control of the impacts our clothing has on our Mother Earth. This part is in your hands! The use and disposal of clothing makes up a significant amount of the impact an item of clothing creates over its life span, so the way you launder and dispose of your clothing makes a big difference.
• Hold off on washing your garments until they absolutely need it! Spot clean to keep fresh :)
• Give your harmful laundry detergents the flick and invest in chemical free products from amazing companies like The Dirt Company, Ethique or That Red House.
• Repair, repair, repair!
• If your garment discolours over time or ends up with a stain why not dye it to give it a new life. Black Fridye has you sorted, or seek out natural dyes to dye at home.
• If you get sick of your garment whilst it is still in perfect condition organise a swap with friends or sell it to extend its life.
• When a garment is ready for its grave extend its life a little bit more by cutting it up and using it for cleaning before disposing of it responsibly.